Bringing Psychodermatology into the Realm of Personal Care

Attendees will gain insights into the background and current practices in the UK and US, brand strategies, and future innovations in the field. The event will also emphasize the brain-skin connection and the psychological impact of skin conditions, fostering credibility and collaboration among professionals in dermatology, psychology, and skincare.

Objectives:

1. Highlight the Importance of Psychodermatology: Establish this field as a critical area within dermatology.
2. Contextualize in Personal Care: Demonstrate the application of psychodermatology in the cosmetic industry.
3. Explore the Brain-Skin Connection: Examine the neurobiological aspects of skin health and the psychological impacts of skin conditions.
4. Promote Credibility and Collaboration: Encourage interdisciplinary work and promote innovative research, leading to peer-reviewed publications.

Speakers and Schedule:

14:00 - 14:10: Introduction

Presenter: Dr. Katerina Steventon, CCUK

Overview: Dr. Steventon will outline the objectives, history, and scope of the skin health and well-being project, emphasizing the relevance of psychodermatology in cosmetics. Dr. Steventon is a clinician and scientist, with over two decades of research experience. Her work bridges the gap between beauty and science, offering a holistic approach to skin health.

14:10 - 14:30: UK Perspective: Psychodermatology in Practice

Presenter: Prof. Alison Layton

Focus: Prof. Layton will discuss psychodermatology practices in the UK, highlighting clinical approaches and patient outcomes, particularly in acne treatment. A leading consultant dermatologist, Prof. Layton specializes in acne and rosacea. She has a strong interest in the psychological impact of skin conditions and has contributed extensively to clinical research in this field.

14:30 - 14:50: Storytelling and Narratives in Skin Health and Wellbeing: Self-Care Presenter: Aurelie Colin-Thevenet Focus: This session will explore how consumers and brands engage with psychodermatology, focusing on the cultural narratives surrounding skin health. Aurelia Colin-Thevenet is a communication expert with a deep understanding of consumer behavior in the beauty industry. She has helped numerous brands craft stories that resonate with consumers on a personal and emotional level.

14:50 - 15:10: Positive Beauty: Leveraging Psychodermatology to boost the efficacy of Personal Care products Presenter: Dr Timo Giesbrecht. Focus: A deep dive into Dove’s approach to integrating psychodermatology principles into their campaigns and products, highlighting the "Real Beauty" initiatives. This segment will showcase how a global brand applies psychodermatology to enhance personal care and promote mental well-being.

15:10-15:20 Short Break

15:20 - 15:40: US Perspective: Shedding the Shame of Skin Disease Presenter: Dr. Keira Barr Focus: Dr. Barr will provide insights into psychodermatology in the US, discussing clinical practices and advancements. Dr. Barr is a dual board-certified dermatologist and internationally recognized leader in mind-body medicine. She has a particular interest in how stress and emotional health affect skin conditions.

15:40 - 16:10: Brain-Skin Connection Presenter: Prof. Clare McKay Focus: Prof. McKay will explore the neurobiological links between the brain and skin, presenting recent research and potential clinical applications. Prof. McKay is a professor of neuroscience with a focus on the interaction between psychological stress and skin health. Her research is at the forefront of understanding the brain-skin axis.

16:10 - 16:30: The Future of the Skin-Brain Connection Presenter: Dr. Claudia Aguirre Focus: Dr. Aguirre will discuss the future of the skin-brain connection, touching on neurocosmetics, spa techniques, and emerging trends in the industry. Dr. Aguirre is a neuroscientist and skincare expert who has consulted for top global beauty brands. Her work focuses on the intersection of neuroscience and skincare, aiming to develop innovative solutions for skin health.

16:30 - 17:00: Q&A Session Moderator: Dr. Gill Westgate Focus: An open discussion where attendees can engage with the speakers, ask questions, and foster collaborative dialogue. Dr. Westgate is a researcher and consultant with extensive experience in dermatological science and the hair care industry. She has a strong background in facilitating discussions and promoting interdisciplinary collaboration.

This round table aims to invigorate interest in psychodermatology, providing a platform for experts to share knowledge, foster collaboration, and form an expert group led by Dr. Steventon to advance research and innovation in the field.